PROFITPOINT, INC. PARTNERS WITH SHIFT4®

Clifton Heights, PA- August 18, 2008 – ProfitPoint, Inc., a leading provider of stored value card services, and Shift4 Corporation, a supplier of secure payment processing services, today announced a partnership to offer a high-speed connection for processing gift cards.  This interface allows Shift4’s DOLLARS ON THE NET® customers to process ProfitPoint and Datamark gift cards directly through their point-of-sale (POS) or property management systems (PMS) quickly, accurately, and securely.

“Our partnership with Shift4 is an exciting opportunity.  Because we are now fully integrated with Shift4’s DOLLARS ON THE NET software, we have the ability to integrate with their expansive list of POS/PMS systems for gift card processing.”  Says Dan Battista, Vice President of Sales

Shift4’s payment gateway DOLLARS ON THE NET compliments ProfitPoint by maintaining the same flexibility and reliability customers expect with real-time transaction management, online reporting and 24-hour customer support. ProfitPoint offers unlimited, free training ranging from how to use their web reporting features to how to use gift cards to generate profit. Combining two powerful applications into one system, without the need for stand-alone terminals to process gift cards, creates a seamless, cost-effective payment solution for customers.

“We’re delighted to build a strategic relationship with a premier provider of stored value products and services. ProfitPoint provides Shift4 the ability to meet customer demand and put forth a great value added offering that can increase revenue and brand loyalty with a robust, enterprise-wide solution,” said Dave Oder, President and CEO, Shift4 Corporation.

About ProfitPoint, Inc.

ProfitPoint Inc. is a leading provider of gift and loyalty card services to the small to medium sized merchant community. Having its corporate headquarters near Philadelphia, PA, and customer care center in Franklin, TN, ProfitPoint supports its gift and loyalty cards with point-of-purchase accessories, real-time electronic transaction processing and customizable reports for each merchant. ProfitPoint specializes in the design and production of custom gift and loyalty cards, software capability and merchant education to meet each individual client’s needs. Now serving more than 20,000 merchant locations nationwide, ProfitPoint produces in excess of fifteen million cards per year and does more than ten million stored value transactions on its proprietary gift and loyalty card platform. For more information, visit www.rewardforloyalty.com.

About Shift4 Corporation

Shift4, a leading developer of secure financial transaction processing software and services, provides web-based, real-time enterprise payment solutions for leaders in the hospitality, retail, foodservices, auto rental and e-commerce markets. Through connectivity to most major processors, DOLLARS ON THE NET provides both high speed and low cost authorizations and settlements for credit, debit, check, private label and gift card transactions. DOLLARS ON THE NET also includes the ability to access, review and edit transactions prior to settlement, as well as a searchable, 24-month archive of transactions for reporting and charge back defense. For more information, contact John Mann, Vice President of Sales, (702) 597-2480 ext. 43200 or jmann@shift4.com, or visit www.shift4.com.

ProfitPoint Inc.
www.rewardforloyalty.com
888-541-6789

For more information:
Vaden C. Landers, CEO, ProfitPoint Inc:
615-324-9870
vlanders@profitpointinc.com