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Mother's Day is the biggest holiday for Gift Card sales after Christmas. Make sure you're prepared for the increase in business. Check your inventory of Gift Cards and Card Holders. Maximize your sales with our Mother's Day POP Marketing Kits. Click here

If you don't have a Gift Card Program, this is the ideal time to implement one. ProfitPoint is the leading provider of Gift & Loyalty Card Programs in the merchant marketplace. In 2008, ProfitPoint was recognized as the 59th fastest growing, privately held company in America by Inc. Magazine.

If you are looking to take your Gift Card Program to the next level, start a Loyalty Program. Our Program is all-in-on and can be used to store and process both gift and loyalty cards- all on the same card. With one card and program, we are able to offer flexible options to meet the needs of your specific business. Plus, you won't need to buy additional equipment to use the Loyalty functionality.

Our Newsletter is designed to educate our customers about the value of Gift and Loyalty Programs and show you how to use our programs to maximize your profit. In this edition, you'll learn how to order Gift Cards anytime you need them at the ProfitPoint Web Store. You'll also read about two new changes to the reports available on MAP, our Merchant Access Portal. And you'll see how our Direct Marketing Services produce a return far greater than the initial investment.

Learn about the FREE training we offer through ProfitPoint University. Take advantage of our classes and sign up for our upcoming Webinars.

Value-Added Service from ProfitPoint

Did you know that you can order Gift Cards anytime you need them at the ProfitPoint Web Store? This is one of the value-added services available from ProfitPoint. In addition to the convenience and ease of purchase, the real benefit to you is that we offer the Lowest Prices at our web store. That means you'll save money. Plus, you can save on our expansive selection of Gift Card Marketing Tools.

The process is simple. To order Cards, go to http://store.rewardforloyalty.com/, Select Products then select Custom Cards or click here. Pick the quantity or Card and Card Holder package that suits your needs. Whether you are an existing customer who wants to re-order cards or this is your first order, our design team will contact you once your order is placed to finalize your card design, for FREE.

Two Important Changes to MAP, our Merchant Access Portal

There have been two significant changes to the reports available on MAP recently. First, we have added a new report for viewing loyalty rewards which are granted via automatic thresholds: Auto-Reward Issuances. Second, we have restricted access to the liability report to avoid potential confusion.

The Auto-Reward Issuance report is available as part of the Premium reporting package, or through special arrangement by your account manager. This report shows only Point Accumulation and Enrollment transactions that result in cash being issued to the card. It also shows any Void transactions for the period, in case those voids are for the listed transactions. Eventually, these void transactions will probably be removed from the report in favor of indicating the actual transactions which have been voided.

The Outstanding Balance/Liability report was designed from the beginning to be a corporate level report, not specific to individual locations. However, because we did not initially prevent individual locations from running the report, there were a number of locations that called with questions. As a temporary measure, we have restricted access to accounts for which the data will be accurate. Many corporate accounts will also be able to determine their individual locations' liability by separating the report based on the Issuing Location. However, this requires a "card-based" or "single-use" accounting method. Customers who use "value-based" accounting cannot get an accurate per-location liability report at this time. This is something we are working on. Once we have that report available, we should be able to set up all merchant locations with access to liability reports that correctly report based on the accounting method they use.

How our Direct Marketing Services MORE Than Pay for Themselves

Standard Direct Mail Marketing only yields about an 8% response rate.

When you combine Direct Mail with Gift Cards, your average response rate increases by 60%!

ProfitPoint provides Direct Mail Marketing and Card Fulfillment. This service combines the effectiveness of Direct Mail and the power of Gift Cards to create the most results-driven marketing you can do for your business. Plus, we make it easy to implement and provide options for all budgets.

Did you know that, on average, a 2,000 piece Card Fulfillment Mail Campaign will cost about $3000, and could bring in as much as $7,500 in PROFIT? That's a 128% Return on Investment!

You can implement a campaign to reward your top customers, announce a sale, attract new customers, promote your gift or loyalty program, give a shopping incentive without discounting merchandise, or invite customers to a special event at your business.

Our Direct Mail Marketing and Card Fulfillment service is designed to get you the maximum return on your investment by targeting your specific audience with a specific message. From conception to completion, Profit Point provides you with everything you need to launch a successful marketing campaign.

Get a Free Education at ProfitPoint University

Through ProfitPoint University, we educate our customers about how to use Gift Cards to maximize profit; and provide training for our processing and reporting technologies. We offer weekly classes that are conducted by our staff via conference line as well as the ability to download course materials so our clients can take classes at their convenience. We'll even arrange complimentary one-on-one training at our clients' requests. We feature informative webinars like the ones featured in this newsletter. Our classes and webinars are free and our customers can take them as often as they would like. Check out our class schedule at http://www.rewardforloyalty.com/training/ or you can give us a call at 800-661-0781 x176.