Our Gift Card with Purchase Program is an effective marketing tool that you can implement quickly and easily to get immediate results. National retailers such as Best Buy, Wal-Mart and Disney have incorporated this type of program into their core marketing strategies because Gift Card with Purchase Programs bring results.
What are the goals of this program?
Increase sales and profit
Promote more frequent visits
Increase customer loyalty
You will accomplish these goals by giving your customers a Gift Card as a reward for making a purchase above a specified amount. You can set an expiration date and a minimum purchase amount for the redemption of the Gift Cards to ensure a certain profit margin as well as quick redemption. We’ll show you how to set the expiration date. Plus, everything can be tracked on ProfitPoint’s system so you will have accurate and detailed reports of your program results. For optimum success, we recommend using Gift Cards that have the dollar amount printed on them.
Program Example Based on an average ticket of $50.00, offer a $20.00 Gift Card with any purchase of $70.00 or more. The Gift Card would have to be redeemed on a purchase of $60.00 or more.
Example Return On Investment If you sell to an average of 500 customers per week, you will need 2,000 Gift Cards for a one month promotion. You require your customer to spend $20.00 more than your average ticket, so if 25% of your customers increase their purchase to qualify for the Gift Cards, you will generate an up-spend of $10,000. Again, if 25% of your customers return to make an additional purchase because of the Gift Cards, you will generate at least an additional $30,000 in sales.
ProfitPoint Customer Program Results
Profile:
Retail Multi Location
Challenge:
Increase Sales - Post Holiday, Current & New Customers
Solution:
Mailing 15,300
Results:
38% purchase/redemption 40% over value of card
ROI: $103,500 Sales
Why Gift Card with Purchase Programs Work
The redemption rate of plastic Gift Cards is 50% higher than that of paper gift certificates because consumers consider plastic Gift Cards to be the same as money.
In today’s economy, consumers are looking for value and rewards. A Gift Card is a great way to reward customers for their patronage without discounting products and services.
A Gift Card gives your customers a tangible reason to return to your store and make additional purchases.
This program will increase your average ticket and the frequency of customer purchases.
ProfitPoint recently published a white paper on Gift Card with Purchase programs. It provides an overview of the gift card market, defines and analyzes the motivations associated with the gift giving process, and gives marketers insight as to how to position gift cards to appeal to these motivations. Click here to download a .pdf of the white paper.
Call 888-541-6789 x101 to learn more or start your Gift Card with Purchase Program today.
